When people think of food they tend to think of how it tastes. However the fact is that there is a period before what we eat goes into our mouths. When you are in a grocery store or a supermarket you look along shelves and decide what you want to buy. Inevitably the images of the products tend to attract attention and this is why choosing the right food packaging illustration is so important.
The right kind of illustration will depend on the kind of target market you are after. For example the pictures used to illustrate an upmarket brand of fillet steak will be different from a range of hamburgers marketed at children. While on a basic level they are both meat they are aimed at very different markets and therefore need to be shown in the right way.
Before you talk to an illustrator you should think about what you want. A good way to do this is to do some research by visiting a grocery store or a supermarket. As you look around try to find products that are similar to the one that you would like to promote. This will then make it easier to write a brief.
It is vital that you meet people in person before making a final decision on whether or not you wish to use their services. This gives you the chance to talk to them about their experience and their qualifications so that you can find out whether or not they are suitable for the job. Ideally you want to work with people who have done illustration work with them for a long time so that they will be more aware of what you want and be able to adapt to your needs.
It is best to look online to see who is available in your local area and possibly beyond. If possible you should meet illustrators in person. This will allow you to look through their portfolio and get more information on their qualifications and experience. Ideally they should also provide you with a quote for their work.
However you may also have to factor in agency fees into the final cost. An independent illustrator may not need to charge an agency fee but may well be less experienced than someone who gets a lot of agency work. There is also the issue of your own personal preference in terms of their style.
This is why you should know the background of the illustrator. Meeting them in person is a good chance to discuss their work. They should be willing to say where they studied and mention previous clients they have worked with. Ideally they will also have testimonials and people you can contact.
You can find a number of food illustration agencies and independent illustrators online. As well as looking for the illustrators themselves you should also look for feedback from clients who have used their services in the past. This will make it easier to choose someone who is best suited to your needs and to help get your product packaging illustrations looking as appetising as possible!
The right kind of illustration will depend on the kind of target market you are after. For example the pictures used to illustrate an upmarket brand of fillet steak will be different from a range of hamburgers marketed at children. While on a basic level they are both meat they are aimed at very different markets and therefore need to be shown in the right way.
Before you talk to an illustrator you should think about what you want. A good way to do this is to do some research by visiting a grocery store or a supermarket. As you look around try to find products that are similar to the one that you would like to promote. This will then make it easier to write a brief.
It is vital that you meet people in person before making a final decision on whether or not you wish to use their services. This gives you the chance to talk to them about their experience and their qualifications so that you can find out whether or not they are suitable for the job. Ideally you want to work with people who have done illustration work with them for a long time so that they will be more aware of what you want and be able to adapt to your needs.
It is best to look online to see who is available in your local area and possibly beyond. If possible you should meet illustrators in person. This will allow you to look through their portfolio and get more information on their qualifications and experience. Ideally they should also provide you with a quote for their work.
However you may also have to factor in agency fees into the final cost. An independent illustrator may not need to charge an agency fee but may well be less experienced than someone who gets a lot of agency work. There is also the issue of your own personal preference in terms of their style.
This is why you should know the background of the illustrator. Meeting them in person is a good chance to discuss their work. They should be willing to say where they studied and mention previous clients they have worked with. Ideally they will also have testimonials and people you can contact.
You can find a number of food illustration agencies and independent illustrators online. As well as looking for the illustrators themselves you should also look for feedback from clients who have used their services in the past. This will make it easier to choose someone who is best suited to your needs and to help get your product packaging illustrations looking as appetising as possible!
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