Sunday, April 13, 2014

Knowing More About Corporate Art Collections

By Anita Ortega


When a company would purchase a set of expensive artworks or paintings from an art dealer, many people think that this is a waste of time and money. What many actually do not know is that these having these paintings in the office actually does serve a purpose. Corporate art collections actually have the power to give the company a very good image to the public.

Now if this is the only reason that corporations would collect artworks from painters, then many people would see this practice as a very frivolous activity that is hardly worth the money. Many corporations would actually spend thousands of dollars in buying specific artworks for their office. However, what many do not know that to an executive, the artwork is more than just the image.

Now a corporation always has to be attractive to the public because the people have a certain expectation of corporations. The public would expect the corporation to at least look classy and professional on the outside. Now the corporations would hang paintings on their walls in order to respond to that particular expectation so that when visitors would come into the office, the visitors can see that the corporation knows exactly how to present itself.

Of course there are even deeper reasons as to why these things are hanging on their walls. One of the other reasons would be because they would want the visitors to relax while they are inside the office. Now studies would actually show that paintings have the ability to relax the minds of people and therefore making them forget about all of their troubles and stresses.

Of course the visitors are not the only audiences of these artworks but even the workers in the office as well. Not only do paintings have a calming effect but it also has an effect on humans that would actually stimulate brain activity. In fact, workers who are exposed to artworks are said to be able to work better.

Art in general is proven to stimulate brain activity inside the minds of people. Some of the positive effects that paintings could have on the brain would be reduction of tension, increase in creativity, and higher levels of happiness. This would result in overall productivity in the office and would help boost the morale of workers.

Now not only will the corporation benefit from this act but even the country as well. Now by exposing the people to paintings, the company is actually promoting the culture of the country where the artwork was made. So by simply looking at certain artworks, one may be able to be more exposed to a certain culture.

By doing this, the corporation is also promoting art in general. Since many people today are not familiar with great artworks, the corporations are doing the art community a big favor by showcasing paintings. That way, more and more people will be more aware of paintings and will appreciate them more.




About the Author:



No comments:

Post a Comment